Innovation at the Drive-Thru Drives Sales
"Chipotle’s commitment to digital development has allowed it to engage customers in new, lasting ways. The launch of “Chipotlanes,” their order-ahead pickup lanes, has further boosted sales, performing up to 30% higher in digital transactions compared to traditional locations."
QSR Magazine - April 2021
Notable Contributions
01
Drove Digital Guest Experience Innovation
Recruited by CEO to lead new era where store design, digital experience, and menu innovation intersect to drive growth.
03
Scaled Operational Rollout of 2nd Make Line
To increase unit volume without delaying in-store wait times, a Digital 2nd Make Line was created and deployed at over 1,200 locations. API integrations from DoorDash, UberEats, and the Chipotle Mobile App allowed pick-up and delivery orders to be digitized; and a custom, light-up make line streamlined ticket-time while improving order accuracy.
02
Led Development and Launch of "Chipotlanes"
Brought together hardware, software, real estate, and development teams to conceptualize and launch first order-ahead pickup lanes called Chipotlanes to drive 30% sales lift.